The Golden Thread
A group of people become a team. Objectives become actions. Organizations stay organized.
Communication is the thread that runs through every aspect of what an agency does. Effective communication is vital to high performance management. It’s central to getting things done and doing more with less.
For busy federal leaders, there’s technology to be deployed, programs to keep on schedule, budgets to maintain and mandates to meet; communicating to stakeholders can get pushed aside. The Ambit Group values the delivery as much as the message- integrating graphic and web design as we write for both the eye and the ear, designing full communications platforms to reach targeted results. Ambit helps to establish environments where knowledge is shared and teams work in a common direction.
Beginning with the Effect
Most communications efforts begin by carefully crafting the message. But for many federal agencies, that tried-and-true practice is more tried than it is true.
At Ambit, we’ve developed a different approach. We ask federal agencies to start with the effect they seek from their audience, and then develop the message and method to deliver those results. It sounds simple, but in practice, it can be profound. Do you want to motivate employee engagement in a new program? Do you want to convince agency leaders – or Capitol Hill – to approve new funding? Do you want increased dialogue with industry partners? Ambit helps you define the effect first, and works with you to craft the right messages and tactics to achieve it.
Do you know what your audience is thinking right now? Do you really know what they care about? Understanding the perspective, concerns and even the language of your audience fosters truly effective communications.
Federal managers stand at the intersection of political appointees, congressional leaders, OMB mandates, frontline employees, and a rapidly-developing technology industry. Understanding each of their values and priorities, as well as their shifting demands, is one of the chief tasks – and primary challenges – facing federal agencies. Ambit’s stakeholder research brings order to this chaos. We help agencies gather the information and data points needed to paint a full, and clear, picture of the communications landscape.